Julia has helped me think through things big and small, from business model and financing structure to details in how we present our story in a pitch. Her intuition and ability to guide science-heavy founders are unmatched.
Ivana Muncie-Vasic
CEO and Co-Founder of Vitra Labs
On Relentless Pursuit of Vision
Between launching Stanford’s first innovation center and co-founding Breakout in 2016, I’ve worked with hundreds of polymath teams who swear they see the future. The key is turning that conviction into traction, fast. Companies hit true power-law potential only when they’re led by founders who are relentless in earning capital to prove their contrarian ideas are tomorrow’s inevitable solutions.
On Turning Observation into Action
I started on Wall Street as an equity research analyst tracking how science reshaped markets. But I’m not built to watch success—I’m built to shape it. I became convinced the real leverage point comes far earlier: when innovation tips toward commercial reality. That’s where I show up now as an early investor, applying my skills, mindset, and network where they have the greatest impact.
On Digging Deeper
Founders deserve Board members who roll up their sleeves to help nail the gritty details: running pre-calls, chasing down consultants, vetting new hires, whatever it takes. It gets messy, and that’s where I thrive. Bring me your chaos, and I’ll show you a process. Ask Immusoft, Vitra Labs, Noetik, EnPlusOne, Checkerspot: if I’m in your boardroom, I’m in your corner.
On Deciding with Intention
If you haven’t read Annie Duke’s “Thinking in Bets,” you should. She teaches how every decision, whether in venture or in life, is a bet against our future. When you start framing decisions as bets, your whole mindset around risk and opportunity costs shifts. It doesn’t matter if you’re wagering time, money, or energy—there will always be uncertainty. The question is whether you’ll be ready to commit.